Client: A leading luxury hotel in Goa
Brief: The client was heavily reliant on sales from offline & third-party channels with their own website not driving significant bookings. Impact on brand organic search was also likely due to a brand change from a global brand to an independent stand-alone brand.
At the onset, Templatolio undertook on-page technical website changes as well as off-page content development & submissions to ensure high search visibility and navigated the client to ensure their search rankings did not suffer during the brand migration. Existing website was analysed using Conversion Rate Optimization (CRO) which indicated the areas and reasons for the high degree of drop-offs and bounces from the website and these recommendations were implemented to correct deficiencies on the website. In parallel, digital & offline strategy and plans were implemented and SEO, SEM, and Social Media Marketing campaigns were initiated to drive brand awareness, leads generation & conversions. In parallel, a new multi-lingual website leveraging expansive design, luxury segment positioning based look & feel, UI/UX & navigation best practices was developed and launched in an aggressive timeframe of 2 months. The sustained marketing campaigns and the new website resulted in a dramatic increase in targeted outcomes for the client viz. revenue increase from website as well as other online channels including OTAs, website traffic growth, search rankings, and audience base & engagement increase on social media platforms. Further innovation was provided to the client with a multi-lingual AMP (Accelerated Mobile Pages) mobile website which loads in under 1 second.
Client: A global healthcare services provider
Brief: The global hospitals chain with its hospitals spread across India, Asia & Africa was suffering from poor search rankings, non-performing search engine and social media marketing campaigns which were not resulting in qualified leads for surgeries and pregnancy care programs of the hospitals.
At the start, Templatolio undertook off-page SEO activities including content development & submissions and made on-page technical website recommendations which were implemented by the client. These changes resulted in dramatic improvement in search results. Templatolio was also entrusted to undertake search engine marketing and social media marketing campaigns to drive qualified leads generation from India as well as Middle East & Africa. Templatolio also undertook website UI/UX analysis and conducted a Conversion Rate Optimization (CRO) study including user journey recording analysis, heatmaps, funnel visualization and analytics basis which recommendations were provided to customer which were implemented by its IT team. The digital marketing search engine and social media marketing campaigns resulted in an exponential increase in qualified leads generation and conversions.
Client: A global software technology vendor
Brief: The global software technology vendor with its market spread across Americas, Europe, Asia and India, was looking to enhance its brand awareness, recall and qualified leads generation from enterprise B2B accounts.
Templatolio started driving search visibility with the existing website using SEO activities and SEM campaigns. In parallel, offline marketing support was provided for brand architecture, product identities & collaterals and marketing materials for the global events being attended or organized by the client. As the client’s focus was increasing on emerging markets such as China, Portugal and Spain, Templatolio designed and launched a multi-lingual new website with the latest UI/UX standards & principles. To help generate qualified leads from B2B enterprise accounts, Templatolio pursued a multi-channel approach consisting of SEM, re-marketing & LinkedIn channel management and marketing campaigns which have proven to be highly successful for the client.