Case Study - Technology B2B Marketing
Client: A global software technology vendor
Brief: The global software technology vendor with its market spread across Americas, Europe, Asia and India, was looking to enhance its brand awareness, recall and qualified leads generation from enterprise B2B accounts.
Outcomes:
Approach:
Templatolio started driving search visibility with the existing website using SEO activities and SEM campaigns. In parallel, offline marketing support was provided for brand architecture, product identities & collaterals and marketing materials for the global events being attended or organized by the client. As the client’s focus was increasing on emerging markets such as China, Portugal and Spain, Templatolio designed and launched a multi-lingual new website with the latest UI/UX standards & principles. To help generate qualified leads from B2B enterprise accounts, Templatolio pursued a multi-channel approach consisting of SEM, re-marketing & LinkedIn channel management and marketing campaigns which have proven to be highly successful for the client.