Case Study - Hyperlocal Targeting

 

 

Client: Leading global hospitality provider

Brief: To generate leads for weddings in Hotel’s localised market

Outcomes:



website leads
+250


Cost per click–
6/-


conversions
3%


Cost per lead
-90%


ROI
90X

 

Approach:

Templatolio suggested that the same can be run via Facebook using a combination of standard targeting campaigns and via using innovation in intent and language targeting campaign. Keeping in mind the target area, A/B tests were run to understand and confirm the hypothesis as to who the decision maker might be. Post this, campaign was run which resulted in not only a high number of leads but also that the same got converted which created immense value for the hotel and helped to establish the same as a wedding destination in their target hyperlocal region. Takeaways? – smart targeting with understanding the target audience better results in a better digital campaign